Investigating Consumer Demand and Willingness to Pay for Fresh, Local, Organic, and “On-the-Stalk” Edamame

Introduction of locally adapted, commercially viable edamame varieties can allow it to be marketed as fresh, local, organic, or on the stalk. Here, we utilized a one-and-one-half bounded (OOHB) elicitation format to estimate mean willingness to pay (WTP) for these external attributes in relation to...

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Bibliographic Details
Main Authors: Nick Lord, Bo Zhang, Clinton L. Neill
Format: Article
Published: Frontiers Media S.A. 2021-08-01
Series:Frontiers in Sustainable Food Systems
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