BRAND LOYALTY – A DETERMINANT OF BRAND EQUITY

BRAND LOYALTY – A DETERMINANT OF BRAND EQUITY

The study aims to develop a model of brand equity for a Romanian women’s clothing brand. The research aims are: (1) to investigate the relation between Brand Awareness/ Brand Associations/ Perceived Quality /Brand Loyalty and Brand Equity; (2) to investigate the relation between Brand Equity and Br...

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Bibliographic Details
Main Authors: Claudia BOBÂLCĂ, Daniela-Cornelia APACHIŢEI, Adriana MANOLICĂ, Teodora ROMAN
Format: Article
Language:English
Published: Sciendo 2014-12-01
Series:Review of Economic and Business Studies
Subjects:
brand equity
brand loyalty
brand value
brand awareness
brand associations
Online Access:http://www.rebs.ro/articles/pdfs/209.pdf

Internet

http://www.rebs.ro/articles/pdfs/209.pdf

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