Effects of Rating Scale Direction under the Condition of Different Reading Direction

Because response scales serve as orientation for respondents when mapping their answers to response categories, it can be expected that the decremental (from positive to negative) or incremental (from negative to positive) order of a response scale provides information that influences response behav...

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Bibliographic Details
Main Authors: Daagmar Krebs, Yaacov G. Bachner
Format: Article
Language:English
Published: GESIS - Leibniz-Institute for the Social Sciences, Mannheim 2018-01-01
Series:Methoden, Daten, Analysen
Subjects:
Online Access:https://mda.gesis.org/index.php/mda/article/view/2017.08/223