Effects of Rating Scale Direction under the Condition of Different Reading Direction
Because response scales serve as orientation for respondents when mapping their answers to response categories, it can be expected that the decremental (from positive to negative) or incremental (from negative to positive) order of a response scale provides information that influences response behav...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
GESIS - Leibniz-Institute for the Social Sciences, Mannheim
2018-01-01
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| Series: | Methoden, Daten, Analysen |
| Subjects: | |
| Online Access: | https://mda.gesis.org/index.php/mda/article/view/2017.08/223 |