Social Media Use Among Czech University Students During the Travel Process

Purpose – The paper aims to determine how students, ranking among one of the important tourism market segments, use social media during the overall travel process, as well as to explore the possible impact of cultural differences on the use of social media during the students’ travel process. Desi...

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Bibliographic Details
Main Authors: Lucie Sara Zavodna, Jan Zavodny Pospisil
Format: Article
Language:English
Published: Faculty of tourism and hospitality management 2018-05-01
Series:Tourism and Hospitality Management
Subjects:
Online Access:https://thm.fthm.hr/images/issues/vol24no1/07_Zavodna_Zavodny_Pospisil.pdf