Discriminant Analysis of E-Marketing Mix in Online Purchasing Decision and its Implication for Millenials Students Education

The study aims to analyze the variables of e-marketing mix (product, price, place, promotion, personalization, privacy, customer service, community, site, and sales promotion) that can differentiate consumer purchasing decisions from generation millenial and non-millenial. This study is expected to...

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Bibliographic Details
Main Author: Metta Padmalia
Format: Article
Language:Indonesian
Published: Universitas Merdeka Malang 2019-12-01
Series:Jurnal Manajemen Dan Kewirausahaan
Subjects:
Online Access:http://jurnal.unmer.ac.id/index.php/jmdk/article/view/3329/pdf