The Viral Concept: the Winning Ticket of the Romanian Online Advertising Industry

The connection between the steady development of the Internet in Romania in the last five years, as channel of transmitting the marketing message, and the viral concept, as method of transmitting the message, may become the winning ticket for the Romanian online advertising market. Thus, in the curr...

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Bibliographic Details
Format: Article
Language:English
Published: Inforec Association 2007-01-01
Series:Informatică economică
Subjects:
Online Access:http://revistaie.ase.ro/content/41/grosseck.pdf