The Viral Concept: the Winning Ticket of the Romanian Online Advertising Industry
The connection between the steady development of the Internet in Romania in the last five years, as channel of transmitting the marketing message, and the viral concept, as method of transmitting the message, may become the winning ticket for the Romanian online advertising market. Thus, in the curr...
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Inforec Association
2007-01-01
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Series: | Informatică economică |
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Online Access: | http://revistaie.ase.ro/content/41/grosseck.pdf |
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doaj-4f8a97bdd1334fe2b2455ccff483c3d62020-11-24T22:23:08ZengInforec AssociationInformatică economică1453-13051842-80882007-01-01XI14148The Viral Concept: the Winning Ticket of the Romanian Online Advertising IndustryThe connection between the steady development of the Internet in Romania in the last five years, as channel of transmitting the marketing message, and the viral concept, as method of transmitting the message, may become the winning ticket for the Romanian online advertising market. Thus, in the current socio-economic context, any company who wishes to be successful in the virtual space cannot ignore the viral marketing techniques for several reasons. Firstly, we are talking about the profile of Internet users who tend to constitute a new social group. Secondly, we are talking about the thirst for information. And, last but not least, we are talking about the appetite for online chatting, statistics showing that 62% of the Roma-nian Internet users consider it a very "savory" information channel. This article tries to explain, in brief, what viral marketing is, which are its peculiarities, advantages, risks, as well as the limitations of its use, and which the strategies of a viral marketing campaign are. We will illustrate by giving successful examples from the Romanian online market. http://revistaie.ase.ro/content/41/grosseck.pdfviral marketingInternetpromotioncampaign. |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
title |
The Viral Concept: the Winning Ticket of the Romanian Online Advertising Industry |
spellingShingle |
The Viral Concept: the Winning Ticket of the Romanian Online Advertising Industry Informatică economică viral marketing Internet promotion campaign. |
title_short |
The Viral Concept: the Winning Ticket of the Romanian Online Advertising Industry |
title_full |
The Viral Concept: the Winning Ticket of the Romanian Online Advertising Industry |
title_fullStr |
The Viral Concept: the Winning Ticket of the Romanian Online Advertising Industry |
title_full_unstemmed |
The Viral Concept: the Winning Ticket of the Romanian Online Advertising Industry |
title_sort |
viral concept: the winning ticket of the romanian online advertising industry |
publisher |
Inforec Association |
series |
Informatică economică |
issn |
1453-1305 1842-8088 |
publishDate |
2007-01-01 |
description |
The connection between the steady development of the Internet in Romania in the last five years, as channel of transmitting the marketing message, and the viral concept, as method of transmitting the message, may become the winning ticket for the Romanian online advertising market. Thus, in the current socio-economic context, any company who wishes to be successful in the virtual space cannot ignore the viral marketing techniques for several reasons. Firstly, we are talking about the profile of Internet users who tend to constitute a new social group. Secondly, we are talking about the thirst for information. And, last but not least, we are talking about the appetite for online chatting, statistics showing that 62% of the Roma-nian Internet users consider it a very "savory" information channel. This article tries to explain, in brief, what viral marketing is, which are its peculiarities, advantages, risks, as well as the limitations of its use, and which the strategies of a viral marketing campaign are. We will illustrate by giving successful examples from the Romanian online market. |
topic |
viral marketing Internet promotion campaign. |
url |
http://revistaie.ase.ro/content/41/grosseck.pdf |
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