Young Adults’ Susceptibility to Interpersonal Influence: A Case of Apparel Purchases
Purpose: This paper focuses on consumers’ susceptibility to interpersonal influence of young adults in the clothing apparels’ market in Malaysia. The researchers sought to clarify the relationship between interpersonal influences and young adults’ purchase decision, and the moderating impact of gend...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2010-11-01
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| Series: | International Journal of Management Studies |
| Online Access: | https://www.scienceopen.com/document?vid=7518cc76-d087-49ce-a0a2-b18305bcd19f |