Evaluating the impact of health warnings in Brazil over 7 years (2009 - 2016): findings from the ITC Brazil Wave 1-3 surveys

Background Studies demonstrate that large pictorial warnings (PHWs) on both sides of the pack have greater impact than text-only warnings. For over a decade, Brazil has had 100% pictorial warnings but only on the back of pack. In 2009, Brazil introduced dramatic fear-arousing images. In 2016, Brazil...

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Bibliographic Details
Main Authors: Cristina Perez, Susan C. Kaai, Tania Cavalcante, André Szklo, Lorraine Craig, Grace Li, Anne C. K. Quah, Geoffrey T. Fong
Format: Article
Language:English
Published: European Publishing 2018-03-01
Series:Tobacco Induced Diseases
Subjects:
Online Access:http://www.journalssystem.com/tid/Evaluating-the-impact-of-health-warnings-in-Brazil-over-7-years-2009-2016-findings,83942,0,2.html