The Intensity of Social Capital Function to Strengthening the Bargaining Position of Craftsmen in the Marketing Souvenirs of Processed Coconut Waste

The Intensity of Social Capital Function to Strengthening the Bargaining Position of Craftsmen in the Marketing Souvenirs of Processed Coconut Waste

A weak bargaining position in product marketing is a serious problem for farmers including those who diversify their livelihood patterns as souvenir craftsmen. Collector traders and retailers are dominant to set prices for souvenirs. Souvenir craftsmen surrender to accept any price level determinati...

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Bibliographic Details
Main Authors: Dumasari, Sulistyani Budiningsih, Wayan Darmawan, Imam Santosa
Format: Article
Language:English
Published: Bogor Agricultural University 2019-08-01
Series:Jurnal Ilmu Pertanian Indonesia
Subjects:
bargaining position
craftsmen
intensity
product quality
social-capital fuction
Online Access:http://journal.ipb.ac.id/index.php/JIPI/article/view/26955

Internet

http://journal.ipb.ac.id/index.php/JIPI/article/view/26955

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