The New Digital Media Value Network: Proposing an Interactive Model of Digital Media Value Activities
This study models the dynamic nature of today’s media markets using the framework of value-adding activities in the provision and consumption of media products. The proposed user-centric approach introduces the notion that the actions of external users, social media, and interfaces affect the inter...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Icono 14
2016-07-01
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| Series: | La Revista Icono 14 |
| Subjects: | |
| Online Access: | https://icono14.net/ojs/index.php/icono14/article/view/986 |