Sensory/Health-Related and Convenience/Process Quality of Airline Meals and Traveler Loyalty

Little evidence is available on how airline meals and their dimensions affect customers’ loyalty generation procedure and behaviors towards airline products. This research is designed to elucidate airline customer loyalty generation procedure by uncovering the specific role of airline meal...

Full description

Bibliographic Details
Main Authors: Heesup Han, Hyoungeun Moon, Antonio Ariza-Montes, Soyeun Lee
Format: Article
Language:English
Published: MDPI AG 2020-01-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/12/3/857