Understanding the Factors Driving Farmers to Adopt Peer-to-Peer Lending Sharing Economy

<p>Peer-to-peer (P2P) lending is one of the forms of sharing economy offered by Fintech as an alternative solution to address the limited access of smallholder farmers to financing sources but its adoption is relatively low despite its numerous benefits. It is, however, important to understand...

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Bibliographic Details
Main Authors: Hera Laxmi Devi Septiani, Ujang Sumarwan, Lilik Noor Yuliati, Kirbrandoko Kirbrandoko
Format: Article
Language:English
Published: EconJournals 2020-11-01
Series:International Review of Management and Marketing
Online Access:https://econjournals.com/index.php/irmm/article/view/10564