Meningkatkan Kinerja Pemasaran melalui Orientasi Pasar dan Orientasi Kewirausahaan

<p><em>This study analyzes the influence of  market orientation and entrepreneurial orientation on performance  marketing on culinary small and medium enterpreses (SMEs) in Ciganjur region, South Jakarta. The  purpose of  this research  was carried   out to: (1) determine  the influence ...

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Bibliographic Details
Main Authors: Rizki Aulia, Miguna Astuti, Hariyanto Ridwan
Format: Article
Language:Indonesian
Published: Universitas Muhammadiyah Sumatera Utara 2019-10-01
Series:Jurnal Ilmiah Manajemen dan Bisnis
Subjects:
Online Access:http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/2397