Meningkatkan Kinerja Pemasaran melalui Orientasi Pasar dan Orientasi Kewirausahaan
<p><em>This study analyzes the influence of market orientation and entrepreneurial orientation on performance marketing on culinary small and medium enterpreses (SMEs) in Ciganjur region, South Jakarta. The purpose of this research was carried out to: (1) determine the influence ...
Main Authors: | , , |
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Format: | Article |
Language: | Indonesian |
Published: |
Universitas Muhammadiyah Sumatera Utara
2019-10-01
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Series: | Jurnal Ilmiah Manajemen dan Bisnis |
Subjects: | |
Online Access: | http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/2397 |