Social Practices and Strategizing: a Study of Produce Merchants in the Vila Rubim Market

The aim of this article is to understand the relationship between the meanings of social practices and strategy creation used by the produce merchants in Vila Rubim, Vitória, ES, from 1970 to the present time. To provide empirical evidence of the conceptual framework that was developed, we conducted...

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Bibliographic Details
Main Authors: Alfredo Rodrigues Leite da Silva, Alexandre de Pádua Carrieri, Eloisio Moulin de Souza
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2011-01-01
Series:BAR: Brazilian Administration Review
Subjects:
Online Access:http://www.anpad.org.br/periodicos/arq_pdf/a_1146.pdf