Use of psychophysiological measurements in communication research: teachings from two studies of corporate reputation
In this paper we evaluate the possibilities psychophysiological study of emotions can offer to communication research, main focus being on studies of organizational reputation. We briefly discuss the study of emotion in communication sciences and then describe the experimental protocol for studying...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques
2013-07-01
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| Series: | Essachess |
| Subjects: | |
| Online Access: | http://www.essachess.com/index.php/jcs/article/view/206/216 |