Consumer Trust in E-Commerce: The Case of Poland
The increasing use of the Internet as a commercial sales channel arouses interest in understanding key issues in building customer relationships. Confidence is considered the key to the success of building these relationships. Considering the differences between online and offline sales, the anteced...
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| Format: | Article |
| Language: | English |
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Sciendo
2018-12-01
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| Series: | Folia Oeconomica Stetinensia |
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| Online Access: | https://doi.org/10.2478/foli-2018-0019 |