Exploring decoy effects on computerized task preferences in rhesus monkeys (Macaca mulatta).
The asymmetric dominance effect or decoy effect emerges when a third inferior option is introduced to a choice set. The decoy option, although typically not chosen, impacts relative preference for the original two options. This decisional bias stands in contrast with rational choice theory, which di...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Animal Behavior and Cognition
2018-05-01
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| Series: | Animal Behavior and Cognition |
| Subjects: | |
| Online Access: | http://www.animalbehaviorandcognition.org/article.php?id=1145 |