Listening to the Voice of the Consumer: Expanding Technology Acceptance Model for Online Transportation Context
Abstract. In business, every successful innovation must be followed with commercial success. Thus, consumer acceptance is essential for technological innovation to gain success commercially. In Indonesia, Mobile Online Transportation Service (MOTS) has become phenomena in recent years. They are bloo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Teknologi Bandung
2018-12-01
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| Series: | Asian Journal of Technology Management |
| Subjects: | |
| Online Access: | http://journal.sbm.itb.ac.id/index.php/ajtm/article/view/2570 |