Parabole aziendali e innovazione comunicativa. La storia del cappellificio Borsalino
This paper presents a case study of the brand 'Borsalino', whose communication strategy has evolved closely intertwined with the history of the company. The theoretical foundations of the present work stand in the history of advertising, particularly in the first half of the twentieth cent...
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| Format: | Article |
| Language: | English |
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Associazione Ocula
2014-06-01
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| Series: | Ocula |
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| Online Access: | https://www.ocula.it/files/OCULA-FluxSaggi-BIANCHI-Parabole-aziendali-e-innovazione-comunicativa |