Electronic Word of Mouth (e-WOM) Foursquare: The New Social Media

The development of communication technology and Internet-based information encourage the emergence of new changes in the marketing world. Customer-oriented makes it an effective medium for the activities of Word-of-Mouth (WOM). In this information era, Word-of-Mouth becomes credible resource in the...

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Bibliographic Details
Main Authors: Rita Rita, Karyana Hutomo, Natalia Natalia
Format: Article
Language:English
Published: Bina Nusantara University 2013-11-01
Series:Binus Business Review
Subjects:
Online Access:https://journal.binus.ac.id/index.php/BBR/article/view/1385