Electronic Word of Mouth (e-WOM) Foursquare: The New Social Media
The development of communication technology and Internet-based information encourage the emergence of new changes in the marketing world. Customer-oriented makes it an effective medium for the activities of Word-of-Mouth (WOM). In this information era, Word-of-Mouth becomes credible resource in the...
Main Authors: | Rita Rita, Karyana Hutomo, Natalia Natalia |
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Format: | Article |
Language: | English |
Published: |
Bina Nusantara University
2013-11-01
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Series: | Binus Business Review |
Subjects: | |
Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1385 |
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