The Effect of Sales Promotion and Store Atmosphere on Hedonic Shopping Motivation and Impulsive Buying Behavior in Hypermart Manado City
The purpose of this research is to know and analyze the effect of sales promotion and store atmosphere on hedonic shopping motivation and impulsive buying of Hypermart consumers in Manado City. The method used in this research is explanatory survey method; with 175 consumers who shop at Hypermart in...
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| Format: | Article |
| Language: | English |
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Universitas Pelita Harapan
2018-05-01
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| Series: | DeReMa (Development Research of Management): Jurnal Manajemen |
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| Online Access: | https://ojs.uph.edu/index.php/DJM/article/view/785 |