Sustainability Transparency and Trustworthiness of Traditional and Blockchain Ecolabels: A Comparison of Generations X and Y Consumers
Consumers and professionals realize the importance of adopting social and environmental responsibility, but it is not easy for companies to implement transparent sustainability strategies that consumers can trust. Thus, it is often hard for consumers to compare brands to make conscious sustainabilit...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-07-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/13/15/8469 |