The Launch Campaign of Bagley’s Hesperidina (1864). Discovering Advertising in Buenos Aires Newspapers
So many times retold, the story of the launch campaign of Bagley’s Hesperidina, from October to December 1864, still remains misknown. This article intends to retrieve that early (but not single) episode from the history of advertising in Buenos Aires, where the leading newspapers (El Nacional, La T...
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| Format: | Article |
| Language: | Spanish |
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Universidad Nacional de Mar del Plata
2020-11-01
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| Series: | Estudios de Teoría Literaria |
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| Online Access: | http://fh.mdp.edu.ar/revistas/index.php/etl/article/view/4530 |