The mediating effect of proactive market orientation capability in entrepreneurial orientation and service innovation
Purpose: The purpose of this article is to verify the mediating effect of a proactive market orientation capability in the relationship between entrepreneurial orientation (EO) and service innovation in micro and small companies in the food-away from home sector. We analyzed the mediating effect of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidade Presbiteriana Mackenzie
2018-02-01
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| Series: | RAM. Revista de Administração Mackenzie |
| Subjects: | |
| Online Access: | http://ref.scielo.org/mny2by |