Intentions to buy a service: The influence of service guarantees, general information and price information in advertising
Against the background of the challenge service marketers face in influencing the risk perceptions of service buyers, this study attempts to assess the impact three independent variables can have on potential service buyers’ intentions to buy a service. The three independent variables were: providin...
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| Format: | Article |
| Language: | English |
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AOSIS
2003-03-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/676 |