The Management of Innovation Process from Market Orientation Perspective in Automotive Industry
Marketing and management researchers pointed out, beginning whit ’90s, the benefits of implementation of a new business philosophy – market orientation. Even if, the concept has an interdisciplinary approach, all academics and managers started from the same point – market orientation is a business p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing house of University of Pitesti, Romania
2011-11-01
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| Series: | Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice |
| Subjects: | |
| Online Access: | http://economic.upit.ro/repec/pdf/2011_2_10.pdf |