Predictors of Facebook Shopping Intentions among South African Generation Y Students
The purpose of this paper was to investigate predictors of Facebook shopping intentions. The sample of this study was students registered at two higher education institutions in the Gauteng province of South Africa. The author selected students because the majority of Facebook users are college s...
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| Format: | Article |
| Language: | English |
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Danubius University
2015-02-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
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| Online Access: | http://journals.univ-danubius.ro/index.php/oeconomica/article/view/2693/2360 |