User adoption of mobile commerce in Bangladesh: Integrating perceived risk, perceived cost and personal awareness with TAM
This paper develops and tests a model for predicting user adoption of mobile commerce (i.e. e-commerce using mobile phones) in developing countries. The model takes up the Technology Acceptance Model (TAM) determinants of perceived usefulness and perceived ease of use, and extends these through the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Atlantis Press
2017-04-01
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| Series: | The International Technology Management Review |
| Subjects: | |
| Online Access: | https://www.atlantis-press.com/article/25875239.pdf |