Gender differences and influence on ethical behaviour of consumers

Consumerism, human existence, and the current business environment in which companies exist, are characterized by extreme complexity and dynamism, as a result of the simultaneous action of a large number of various factors, different in orientation and intensity. At a time when natural resources are...

Full description

Bibliographic Details
Main Authors: Kovač-Žnideršić Ružica, Marić Dražen
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2013-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2013/0354-34711301029K.pdf