CORPORATE POLICY AND STRATEGIC COMMUNICATION ON CORPORATE CULTURE

In the current context, organizations should reinforce their culture so that they may be classified as strong organizations, able to face the disturbances of the external environment and meet the customers' needs. The maintenance or change of corporate culture starts from the socializing skil...

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Bibliographic Details
Main Author: CRIVEANU Maria Magdalena
Format: Article
Language:English
Published: Academica Brâncuşi 2015-12-01
Series:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Subjects:
Online Access:http://www.utgjiu.ro/revista/ec/pdf/2015-Special%20ECOTREND/88_Criveanu.pdf