That's a Stretch: Reconstructing, Rearticulating, and Commodifying Yoga
Yoga's immense popularity prompts concerns about the extent to which cultural appropriation has compromised its original philosophy. This research examines how yoga is constructed by mainstream news media discourse, with an emphasis on its religious vs. spiritual attributes. In doing so, I cons...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2018-10-01
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| Series: | Frontiers in Communication |
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| Online Access: | https://www.frontiersin.org/article/10.3389/fcomm.2018.00047/full |