A hybrid Kano-fuzzy AHP method for measuring customer satisfaction: A case study of transportation system

An increase competition on today's economy has created motivation for many organizations to look for different alternatives on better serving the customers. There are always some budget limitations on any customer relationship method, which leads us to prioritize different alternatives. In this...

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Bibliographic Details
Main Authors: Mohammad Hemati, Fozieh Ghorbanian
Format: Article
Language:English
Published: Growing Science 2011-07-01
Series:Management Science Letters
Subjects:
Online Access:http://www.growingscience.com/msl/Vol1/msl_2011_16.pdf