The Effect of Prior Commitment on Consumer Choice
Commitment to consistency (CC) theories have been widely studied in the field of social influence. However, studies on CC effect have examined only the decisions consumers make for themselves and have neglected the decisions made for others. Prior studies have indicated that the difference between d...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2019-05-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244019852489 |