Testing Cessation Messages for Cigarette Package Inserts: Findings from a Best/Worst Discrete Choice Experiment

Testing Cessation Messages for Cigarette Package Inserts: Findings from a Best/Worst Discrete Choice Experiment

This study assessed smokers’ responses to different smoking cessation topics and imagery for cigarette package inserts. Adult smokers from Canada (n = 1000) participated in three discrete choice experiments (DCEs): DCE 1 assessed five cessation benefit topics and five imagery types; DCE 2 assessed f...

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Bibliographic Details
Main Authors: James F. Thrasher, Farahnaz Islam, Rachel E. Davis, Lucy Popova, Victoria Lambert, Yoo Jin Cho, Ramzi G. Salloum, Jordan Louviere, David Hammond
Format: Article
Language:English
Published: MDPI AG 2018-02-01
Series:International Journal of Environmental Research and Public Health
Subjects:
tobacco control
health communication
smoking cessation
health policy
Online Access:http://www.mdpi.com/1660-4601/15/2/282

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http://www.mdpi.com/1660-4601/15/2/282

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