Exploring the Relationships Among Personal Values, Self-Concept´s Affective Security Dimension and Female Consumption Behavior: Perspectives from the Brazilian Retail Experience

Exploring the Relationships Among Personal Values, Self-Concept´s Affective Security Dimension and Female Consumption Behavior: Perspectives from the Brazilian Retail Experience

<p>Despite the importance of personal values and self-concept to understand consumers’ motivation and its influence over an individual’s action system, few studies have analyzed their relationship with consumer behavior in emerging countries. As a means of expression, consumers use brands and...

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Bibliographic Details
Main Authors: Carlos Mello Moyano, Jorge Lengler
Format: Article
Language:English
Published: Universidade Fumec 2013-10-01
Series:Faces: Revista de Administração
Subjects:
marketing
consumer behavior
personal values
self-concept
female consumption
retail stores.
Online Access:http://www.fumec.br/revistas/facesp/article/view/1363

Internet

http://www.fumec.br/revistas/facesp/article/view/1363

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