Advertisement quantity optimization to maximize profit in a Publishing House
This study aims to determine the optimal quantity of pages and the optimal quantity of each size advertisement that a magazine should have to maximize profit in a publishing house. The solution of this problem is based on operations research method application and is composed by four steps: (i) def...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Brasileira de Engenharia de Produção (ABEPRO)
2018-01-01
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| Series: | Brazilian Journal of Operations & Production Management |
| Subjects: | |
| Online Access: | https://bjopm.emnuvens.com.br/bjopm/article/view/406 |