The Impact of The Strategic Differentiation upon the Positioning of the Companies on the Market
For a single need of the consumers there are thousands of products available, with the same content and with a different packaging and brand. All these thousands of products are competing to be the no. 1 option of the consumers, battle that relies less upon the increase of the value for the customer...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2011-11-01
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| Series: | Risk in Contemporary Economy |
| Subjects: | |
| Online Access: | http://www.rce.feaa.ugal.ro/sites/default/files/AMicu_AEMicu_ISusanu_NCristache.pdf |