Expositional design of the Audi museum in Ingolstadt: representation of the brand’s characteristics in automobile industry history
Modern automotive brand museums belong to the corporate museum class; thus, they are versatile in that they perform multiple tasks. They not only satisfy the visitors’ desire to receive new information, but also realise the business goals of brand representation, both increasing loyalty to it, and d...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Muzeológia a kultúrne dedičstvo, o.z.
2020-02-01
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| Series: | Muzeológia a Kultúrne Dedičstvo |
| Subjects: | |
| Online Access: | http://www.muzeologia.sk/index_htm_files/mkd_1_20_Bondarenko.pdf |