COVID-19 and strategic communication with parents and guardians of college students
In the spring of 2020, the COVID-19 pandemic caused colleges and universities in the United States to transition from face-to-face to remote learning. Academic leaders need to understand how to better serve both their customers (parents) and their consumers (students) after this disruption in the ac...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2020-01-01
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| Series: | Cogent Social Sciences |
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| Online Access: | http://dx.doi.org/10.1080/23311886.2020.1843836 |