MODERN DIGITAL MARKETING TRENDS AND THEIR INFLUENCE ON THE MARKETING STRATEGY FORMATION
The article has dealt with the current trends of communication aspects of company’s relations with the customers. The emphasis is placed on the necessity to review the companies’ marketing strategies, in particular, due to communication constraints and the corresponding changes in the format of b...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universytet imeni Alfreda Nobelya
2021-06-01
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| Series: | Akademičnij Oglâd |
| Subjects: | |
| Online Access: | https://acadrev.duan.edu.ua/images/PDF/2021/1/6.pdf |