Fall and redemption: Monitoring and engaging in social media conversations during a crisis
Social media content can spread quickly, particularly that generated by users themselves. This is a problem for businesses as user-generated content (UGC) often portrays brands negatively and, when mishandled, may turn into a crisis. This paper presents a framework for crisis management that incorpo...
Main Authors: | , , , , , |
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Format: | Article |
Language: | English |
Published: |
Taylor & Francis Group
2015-12-01
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Series: | Cogent Business & Management |
Subjects: | |
Online Access: | http://dx.doi.org/10.1080/23311975.2015.1084978 |