Details of the analytic hierarchy process technique for the evaluation of health insurance companies

One of the most important features to be considered by health service providers when developing and promoting their products (or services) is the consumers' perception of their products' (services') attributes. The purpose of this study is to define the hierarchy for the attributes of...

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Bibliographic Details
Main Authors: Dewey Wollmann, Maria Teresinha Arns Steiner, Guilherme Ernani Vieira, Patrícia Arns Steiner
Format: Article
Language:English
Published: Associação Brasileira de Engenharia de Produção (ABEPRO) 2014-09-01
Series:Production
Subjects:
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-65132014000300008&lng=en&tlng=en