Details of the analytic hierarchy process technique for the evaluation of health insurance companies
One of the most important features to be considered by health service providers when developing and promoting their products (or services) is the consumers' perception of their products' (services') attributes. The purpose of this study is to define the hierarchy for the attributes of...
Main Authors: | Dewey Wollmann, Maria Teresinha Arns Steiner, Guilherme Ernani Vieira, Patrícia Arns Steiner |
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Format: | Article |
Language: | English |
Published: |
Associação Brasileira de Engenharia de Produção (ABEPRO)
2014-09-01
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Series: | Production |
Subjects: | |
Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-65132014000300008&lng=en&tlng=en |
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