Values, optimum stimulation levels and brand loyalty: New scales in new populations
The optimum stimulation level (OSL) and value priorities of 3 493 South Africans were measured in the first administration of Steenkamp and Baumgartner's new shortened Change Seeker Index (CSl) and Schwartz' new Portraits Questionnaire (PQ) in a nationally-representative developing nation...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1998-12-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/779 |