Revisiting the online shopper's behaviour in Indonesia: The role of trust and perceived benefit
This study attempts to analyze the factors that influence attitudes toward online shopping in Indonesia. The population in this study is consumers who have experience buying products online through social media or e-commerce. The implication of the study is enriching the behavioural marketing studie...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad, Faculty of Technical Sciences
2020-12-01
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| Series: | International Journal of Industrial Engineering and Management |
| Subjects: | |
| Online Access: | http://ijiemjournal.org/counter/click.php?id=vol11_04_02 |