Theory of Reasoned Action as a Framework for Communicating Climate Risk: A Case Study of Schoolchildren in the Mekong Delta in Vietnam

Theory of Reasoned Action as a Framework for Communicating Climate Risk: A Case Study of Schoolchildren in the Mekong Delta in Vietnam

Communicating climate risks to vulnerable groups motivating them to take adaptive actions remains a significant challenge in many populations, especially to children. The theory of reasoned action (TRA) suggests that attitude and subjective norms are important for persuasive communication. This stud...

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Bibliographic Details
Main Authors: Quynh Anh Nguyen, Luc Hens, Charlotte MacAlister, Lester Johnson, Boripat Lebel, Sinh Bach Tan, Hung Manh Nguyen, The Ninh Nguyen, Louis Lebel
Format: Article
Language:English
Published: MDPI AG 2018-06-01
Series:Sustainability
Subjects:
theory of reasoned action
attitude
subjective norm
intention
schoolchildren
climate change adaptation
past behavior
climate change communication
Vietnam
Online Access:http://www.mdpi.com/2071-1050/10/6/2019

Internet

http://www.mdpi.com/2071-1050/10/6/2019

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