Book review ‒ “Ethics and Neuromarketing: Implications for Market Research and Business Practice”
Conceiving efficient marketing research tools, able to generate accurate and real data helps to prove scientifically the decision making in marketing. Starting from this practical need in market research, in the contemporary informational society, new ways of action and advancement appear due to the...
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| Format: | Article |
| Language: | English |
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Academy of Economic Studies of Bucharest
2017-08-01
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| Series: | Amfiteatru Economic |
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| Online Access: | http://www.amfiteatrueconomic.ro/temp/Article_2669.pdf |